Acquisition
The Acquisition section in the dashboard of TagTurbo provides a comprehensive view of how users are acquired and engage with the website through different channels. It includes data on top-performing acquisition channels, the acquisition of new users, user breakdown by channels, user engagement summaries per channel, page-specific engagement details, and campaign performance insights. This information aids in understanding the effectiveness of marketing efforts, user engagement patterns, and the success of specific campaigns, assisting in making informed decisions to optimize strategies and enhance overall user experience.
Acquisition Component :
- Top Channel: Shows the highest-performing channel in terms of user acquisition over the last 30 days.
- Top Channel by New User: Highlights the top channel through which new users are acquired compared to the last 30 days.
- Total User by Channel: Explores user breakdown by different acquisition channels to understand user distribution.
- New User by Channel: Analyzes where new users originate from, segmented by different channels.
- User Engagement Summary: Provides a table detailing user engagement metrics for each channel, including engaged sessions, average session duration, and engagement rate.
- Page Summary: Displays user engagement metrics breakdown by page, showing total users, new users, engaged sessions, engagement rate, and average session duration.
- Campaign Summary: Offers insights into campaign performance, showcasing campaigns with the highest engagement and user conversion rates.
These insights help in understanding the effectiveness of various acquisition channels, user engagement patterns, and the success of specific campaigns, enabling informed decisions for optimizing marketing strategies and enhancing user experience.